Head-To-Head Review: Niu Technologies (NASDAQ:NIU) and Geely Automobile (OTCMKTS:GELYF)

Niu Technologies (NASDAQ:NIU) and Geely Automobile (OTCMKTS:GELYF) are both consumer cyclical companies, but which is the better stock? We will contrast the two companies based on the strength of their analyst recommendations, institutional ownership, earnings, valuation, profitability, risk and dividends.

Earnings and Valuation

This table compares Niu Technologies and Geely Automobile”s top-line revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Niu Technologies	$2.85 billion	0.07	-$38.29 million	($0.47)	-5.47
Geely Automobile	N/A	N/A	N/A	$0.27	5.99

Geely Automobile has lower revenue, but higher earnings than Niu Technologies. Niu Technologies is trading at a lower price-to-earnings ratio than Geely Automobile, indicating that it is currently the more affordable of the two stocks.

Analyst Recommendations

This is a breakdown of recent recommendations for Niu Technologies and Geely Automobile, as provided by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Niu Technologies	0	0	0	0	N/A
Geely Automobile	0	0	0	0	N/A

Profitability

This table compares Niu Technologies and Geely Automobile’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Niu Technologies	-10.22%	-26.48%	-11.77%
Geely Automobile	N/A	N/A	N/A

Insider and Institutional Ownership

75.1% of Niu Technologies shares are held by institutional investors. Comparatively, 14.9% of Geely Automobile shares are held by institutional investors. 10.2% of Niu Technologies shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Summary

Geely Automobile beats Niu Technologies on 5 of the 8 factors compared between the two stocks.

About Niu Technologies

Niu Technologies designs, manufactures, and sells electric scooters in the People’s Republic of China, Europe, and internationally. The company offers RQi, NQi, MQi, SQi, UQi, F, and Gova series smart electric scooters, motorcycles, mopeds, and bicycles; KQi series kick-scooters; BQi series e-bikes; and Niu Aero Sports Bicycles. It also provides accessories and spare parts under the NIU brand name comprising scooter accessories, such as raincoats, gloves, knee pads, storage baskets and tail boxes, smart phone holders, backrests, and locks; lifestyle accessories, which includes T-shirts, coats, jeans, hats, bags, jewelry, notebooks, badges, key chain, and mugs; and performance upgrade components consisting of upgraded wheels, shock absorbers, brake calipers, and carbon fiber body panels. In addition, the company operates NIU app, which provides online repair request, service station locator, theft reporting, smart check, smart services, scooter status, historical riding data, and key diagnostics, as well as NIU cover, which provides insurance services. It sells and services its products through city partners and franchised stores, distributors, third-party e-commerce platforms, and its online store. The company was incorporated in 2014 and is headquartered in Beijing, the People’s Republic of China.

About Geely Automobile

Geely Automobile Holdings Limited, an investment holding company, operates as an automobile manufacturer primarily in the People's Republic of China. The company engages in the research and development, production, marketing, and sale of passenger vehicles, automobile parts, and related automobile components, as well as provision of related after-sales and technical services. It also offers sedans, wagons, sport utility cars, and electric vehicles under the Geely, Geometry, and ZEEKR brands; vehicles design, technology consulting, general logistics, packing, and storage services; researches and develops technology; procures mechanical and electrical equipment, and automobile parts and components; and manufactures and sells vehicle engines. In addition, the company provides automotive design, software systems development, modular development, virtual engineering of intelligent electric vehicles, and mobility technology solutions; knock down kits; and engages in the preparation and construction of engine manufactory projects. It operates in Malaysia, Eastern Europe, the Middle East, Northern Europe, the Philippines, Central and South America, Africa, and internationally. Geely Automobile Holdings Limited is headquartered in Wan Chai, Hong Kong.