Direct Digital Holdings, Inc. (NASDAQ:DRCT) President Sells $16,039.14 in Stock

Posted by Eileen French on Mar 29th, 2025

Direct Digital Holdings, Inc. (NASDAQ:DRCT – Get Free Report) President W Keith Smith sold 20,563 shares of the firm’s stock in a transaction that occurred on Wednesday, March 26th. The stock was sold at an average price of $0.78, for a total transaction of $16,039.14. Following the completion of the transaction, the president now owns 12,186 shares in the company, valued at $9,505.08. This represents a 62.79 % decrease in their position. The sale was disclosed in a legal filing with the SEC, which is accessible through this hyperlink.

W Keith Smith also recently made the following trade(s):

On Monday, March 24th, W Keith Smith sold 10,300 shares of Direct Digital stock. The shares were sold at an average price of $0.76, for a total value of $7,828.00.
On Friday, March 21st, W Keith Smith sold 5,831 shares of Direct Digital stock. The shares were sold at an average price of $0.76, for a total value of $4,431.56.
On Wednesday, March 19th, W Keith Smith sold 10,171 shares of Direct Digital stock. The shares were sold at an average price of $0.80, for a total transaction of $8,136.80.
On Monday, March 17th, W Keith Smith sold 8,657 shares of Direct Digital stock. The stock was sold at an average price of $0.73, for a total transaction of $6,319.61.
On Friday, March 14th, W Keith Smith sold 15,874 shares of Direct Digital stock. The shares were sold at an average price of $0.77, for a total transaction of $12,222.98.
On Wednesday, March 12th, W Keith Smith sold 14,881 shares of Direct Digital stock. The stock was sold at an average price of $0.83, for a total transaction of $12,351.23.

Direct Digital Stock Performance

Shares of NASDAQ:DRCT opened at $0.73 on Friday. Direct Digital Holdings, Inc. has a 52-week low of $0.51 and a 52-week high of $14.86. The firm has a market capitalization of $10.70 million, a P/E ratio of -0.62 and a beta of 6.61. The stock has a 50 day moving average price of $1.04 and a 200-day moving average price of $1.66.

Direct Digital (NASDAQ:DRCT – Get Free Report) last posted its quarterly earnings data on Thursday, March 27th. The company reported ($0.54) earnings per share (EPS) for the quarter, topping analysts’ consensus estimates of ($0.78) by $0.24. The business had revenue of $9.08 million during the quarter, compared to the consensus estimate of $13.82 million. Direct Digital had a negative return on equity of 25.66% and a negative net margin of 5.61%. On average, equities analysts forecast that Direct Digital Holdings, Inc. will post -1.91 EPS for the current fiscal year.

Institutional Investors Weigh In On Direct Digital

A hedge fund recently bought a new stake in Direct Digital stock. Citadel Advisors LLC purchased a new position in Direct Digital Holdings, Inc. (NASDAQ:DRCT – Free Report) during the fourth quarter, according to its most recent Form 13F filing with the SEC. The fund purchased 44,202 shares of the company’s stock, valued at approximately $70,000. Citadel Advisors LLC owned approximately 0.30% of Direct Digital as of its most recent SEC filing. Institutional investors own 4.02% of the company’s stock.

Direct Digital Company Profile

(Get Free Report)

Direct Digital Holdings, Inc operates as an end-to-end full-service programmatic advertising platform. The company's platform primarily focuses on providing advertising technology, data-driven campaign optimization, and other solutions to underserved and less efficient markets on both the buy- and sell-side of the digital advertising ecosystem.